Especially for newcomers, the question of the right trade fair stand is a central topic. The investment in the trade fair appearance is not small anyway - therefore the stand should also represent the desired appearance.

In addition to the right trade fair appearance with a sophisticated presentation concept, the stand personnel plays a key role in the success of the trade fair, as the trade fair personnel are the company's business card.

The budget for the trade fair participation is a central component of the trade fair concept. No measures should be taken without in-depth strategic considerations.

Headstand, rowstand, cornerstand, islandstand ... A small overview of exhibition stand types.

Experience shows that up to 60 percent of the potential for success is wasted, especially in the preparation phase. The main reasons for this are: unclear trade fair objectives and inadequate preparation.

For medium-sized companies in particular, a trade fair stand is always a cost issue. Mobile trade fair systems are gaining in popularity. They are only cost-efficient, but can also be used flexibly.

Trade fairs are becoming more and more popular and attract more and more exhibitors and trade visitors. It is therefore important to stand out from the large number of exhibitors and to attract the attention of visitors with your trade fair stand concept.

Some companies will ask themselves whether participation in a trade fair is really worthwhile. The fact is that its importance remains unbroken even in the digital age.

Your customer spectrum as a guest: Nowhere can business contacts be made as well as at trade fairs. Direct contact with business partners and customers opens up great opportunities for exhibiting companies.